“Noor asked better questions in week one than we had in a year. The pay run redesign paid for itself in a month of support tickets.”
New comment · Project brief
Before you ask
The questions I get in almost every first call. If yours isn't here, ask it in the form; I answer every one.
Ask something elseDigital products and websites where a real workflow needs untangling: fintech, health, commerce, travel and internal tools. I work best with teams that can ship every week.
Usually alone, embedded in your team. For larger projects I bring in two long-time collaborators: a front-end developer and a researcher.
A fixed price for a defined outcome, agreed after a free 20-minute call. Monthly retainers are available for ongoing product work.
Figma for design, Framer for websites and prototypes, and whatever your engineers use for the build. I'm happy to work in your files.
I book about six weeks ahead. The next opening is in November; research sprints can sometimes start sooner.
Yes. About a third of my clients are in North America. I keep four hours of overlap with your working day.
I can, but it's rarely the best use of your budget. Most of the value comes from the research and decisions before the pixels.
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TESTIMONIALS
You’d be in good company
“She spent four mornings on our front desk before drawing anything. Our receptionists still talk about it, and the booking flow shows it.”
“The 'will it fit?' check was a text field. It cut our returns by a quarter. Noor has no ego about the size of the idea.”