[03]
ARCHIVE
Everything so far
Newest first.
Research
6 min read
What receptionists taught me about booking flows
Four mornings on a clinic front desk taught me more than a month of interviews. People describe where it hurts, not what they need.
Systems
7 min read
A design system is a list of decisions
Components are the easy part. The hard part is agreeing what 'primary' means, and writing it down where people will find it.
Case notes
8 min read
The four-minute pay run
How we cut a three-hour task to four minutes by removing decisions, not screens.
Process
4 min read
How I run a 45-minute design critique
A fixed agenda, one question per person and no solutions in the first twenty minutes. Here is the format I use every week.
Craft
3 min read
Prototype in the real font, on the real phone
Most usability problems I've missed were invisible on a 27-inch monitor. Test on the device, in the typeface, in daylight.
Business
6 min read
Pricing freelance design by the problem
I stopped quoting hours three years ago. Here's how I price a project by what the problem costs the client today.
Case notes
5 min read
Designing for one bar of signal
Vale's hikers book huts at the trailhead with almost no connection. Designing for that made the app faster for everyone.