ML◇ Orrin
Mara Lindqvist
Head of Product, Orrin
“Noor asked better questions in week one than we had in a year. The pay run redesign paid for itself in a month of support tickets.”
1 reply · Noor
[02]Services
Pick a frame to start from
Most projects start with a research sprint and move right. Each frame is a separate engagement, so you can start anywhere.
Compare services# Frame 01
(01)
Product design
End-to-end design for web and mobile products, from the first sketch to the shipped screen. I work inside your team's rhythm, not beside it.
UX and UI designPrototypingUsability testingDesign QA
From €9,500 / monthFIXED SCOPE
# Frame 02(02)
Websites
Marketing sites and launch pages that explain the product before anyone has to ask, built in Framer so your team can edit them.
Art directionCopy structureFramer buildSEO basics
From €12,000 / projectFIXED SCOPE
# Frame 03(03)
Design systems
A written list of decisions first, then the components. Systems your team will actually use, documented where they work.
AuditTokens and componentsDocumentationTeam onboarding
From €18,000 / projectFIXED SCOPE
# Frame 04(04)
Research sprints
Two weeks of watching real people use your product, then a short report with the three changes that matter most.
Field visitsInterviewsSession recordingsPriority report
€7,500 fixedFIXED SCOPE
[03]Process
How a project runs
01Week 1
Discover
I sit where the problem happens: on the desk, in the field, in the support queue. One week, no slides.
02Week 2
Define
We agree the one outcome that matters and write it down with a number next to it.
03Weeks 3–8
Design
Prototypes in the real font on the real device, tested with five people every Friday.
04Weeks 8–12
Deliver
I stay through the build, review every pull request that touches the interface and measure the result.
[04]In numbers
What that adds up to
Updated Sep 2026
Wyears01
0
designing software for teams of 5 to 5,000
Hproducts02
0
shipped to production, and still running
XM03
0.0M
people use them every month
Ysystems04
0
design systems built and documented
[05]
TESTIMONIALS
From the people who hired me
IA◇ Quayside
Idris Achterberg
Operations Director, Quayside Clinics
“She spent four mornings on our front desk before drawing anything. Our receptionists still talk about it, and the booking flow shows it.”
1 reply · Noor
SH◇ Holm & Hearth
Saskia Holm
Co-founder, Holm & Hearth
“The 'will it fit?' check was a text field. It cut our returns by a quarter. Noor has no ego about the size of the idea.”
1 reply · Noor
[06]Questions
Before you ask
The questions I get in almost every first call. If yours isn't here, ask it in the form; I answer every one.
Ask something elseLayersFAQ7 items
Digital products and websites where a real workflow needs untangling: fintech, health, commerce, travel and internal tools. I work best with teams that can ship every week.
Usually alone, embedded in your team. For larger projects I bring in two long-time collaborators: a front-end developer and a researcher.
A fixed price for a defined outcome, agreed after a free 20-minute call. Monthly retainers are available for ongoing product work.
Figma for design, Framer for websites and prototypes, and whatever your engineers use for the build. I'm happy to work in your files.
I book about six weeks ahead. The next opening is in November; research sprints can sometimes start sooner.
Yes. About a third of my clients are in North America. I keep four hours of overlap with your working day.
I can, but it's rarely the best use of your budget. Most of the value comes from the research and decisions before the pixels.